Pepsi Baobab is a limited-release cola for the Japanese market.
Pepsi is marketing it as "a cola with a liberating and refreshing flavour, taking as its motif the baobab tree that towers over the vast African  continent".
Baobab received EU novel foods approval in 2008.
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Food & Beverage Reporter Articles

  • Perfect product browning

    Heat and Control has perfected product browning in a spiral oven with the CEO™ Colour Enhancing Oven™.
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    Under the careful guidance and watchful eye of Adrian Jackson, the Managing Director, Maverick Flexible has grown from strength to
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  • Schneider Electric champions technology

    Energy management solutions and efficiency technologies are a means to end the energy crises experienced worldwide, highlighted Jean-Pascal Tricoire, chairman
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    A new, comprehensive online resource for pharmaceutical and biologics companies is now available from Spraying Systems Co.
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    Flavoured sparkling drinks brand aQuellé seeks to celebrate unsung heroes by rewarding them with random acts of coolness.
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  • Goodnight drink now a soft drink

    Recently launched Goodnight relaxation drink has now been categorized as a soft drink.
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Packaging Reporter Articles

  • The complete story of glass

    As glass is made from natural substances, it is endlessly recyclable, making it a truly environmentally sustainable packaging.
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    Bag form fill seal packaging machines which use flexible packaging material to form a package which is then filled and
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  • Ten tips for buying coding/ marking equipmentfor cases and pallets

    The handling of cases hasn’t changed, but the information required on the cases has.
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  • Appletiser launches themed collectable pack

    Appletiser is launching a new limited edition romance themed 275ml collectable pack with augmented reality technology. Augmented Reality (AR) technology
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  • Glenfiddich 12 year old introduces limited edition gift wrap

    Glenfiddich has introduced the perfect gift for any special occasion. In limited stores, Glenfiddich 12 year old comes already wrapped
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  • The new-look Bell’s Whisky is one more reason to Give That Man A Bell’s

    Bell’s Whisky has undertaken a bold development - the launch of a new pack. This is another celebratory milestone for the
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