Pepsi Baobab is a limited-release cola for the Japanese market.
Pepsi is marketing it as "a cola with a liberating and refreshing flavour, taking as its motif the baobab tree that towers over the vast African  continent".
Baobab received EU novel foods approval in 2008.
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Food & Beverage Reporter Articles

  • Van Loveren joins the ready-to-drink market

    Wine producer Van Loveren is entering the ready-to-drink (RTD) beverages market by launching the wine-based Four Cousins Fiver range.
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  • Colman’s Mustard turns 200 (United Kingdom)

    Colman’s Mustard, one of Unilever’s iconic products, is celebrating 200 years in manufacturing.
    Read More
  • Agri-hub application for statutory measures on fruit valid

    Agri-hub has approached the Ministry of Agriculture, Forestry and Fisheries on behalf of directly affected groups in the fruit industry
    Read More
  • Canadean survey reveals need for milk-less cereal (United Kingdom)

    UK Market research firm Canadean has conducted a survey that has revealed that 33% of UK consumers snack on cereal
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  • Biodegradable dairy packaging on the cards (Spain)

    Research on new materials to manufacture biodegradable packages for dairy products has become a focus for Europe’s dairy market.
    Read More
  • African Label Indaba to provide valuable insight

    The African Label Indaba, a one day seminar that offers a detailed insight into the trends and developments in the
    Read More
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Packaging Reporter Articles

  • Plastics SA commits to ‘Zero plastics to landfill’

    Increasingly scarce natural resources and expensive landfill space are making recycling ever more important.
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  • Instant sauces from Maizena add flavour to tradition

    Maizena’s new creamy white and three cheese instant sauces in individual 38g sachets, enough for four servings, are quick and
    Read More
  • Liqui-Fruit launches lunch-box friendly range with SpongeBob

    Liqui-fruit has teamed up with SpongeBob SquarePants, television’s favourite animated character, to introduce a convenient and exciting new 200ml fruit
    Read More
  • The future in packaging

    The increasing global demand for  longer shelf life products is the main reason behind a trend in which packaging companies
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  • Trends in packaging for long-life food

    Food manufacturers have a number of packaging options with long-life functionality to choose from.
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  • Trends that shape flexible packaging

    Easy open and re-close options – wider range of opening treatments, fitments and closures is available today than ever before.
    Read More
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