Pepsi Baobab is a limited-release cola for the Japanese market.
Pepsi is marketing it as "a cola with a liberating and refreshing flavour, taking as its motif the baobab tree that towers over the vast African  continent".
Baobab received EU novel foods approval in 2008.
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Food & Beverage Reporter Articles

  • AskAfrika reveals best of the best

    Statistics South Africa (StatsSA) has reported that retail sales in May 2015 grew by 2.4% year-on-year, which is below expectations.
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  • Innovative conveying solutions for food and beverage industries

    Automation is an integral part of food and beverage manufacturing.
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  • Industry news

    Following the August 2014 announcement of South Africa’s first ever commercially grown black truffle (Tuber melanosporum) in the Dullstroom area
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  • Beverage news

    The Distell Group is reaping the benefits of its revised corporate strategy under MD Richard Rushton, making impressive headway at
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  • Food news

    An EU Food and Veterinary Office report has indicated that measures taken by South Africa, the world’s second-biggest exporter of
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  • Recycling partner corners a market for recycled PET

    ‘At FTE Insight we want to support PETCO in educating consumers and strive to reduce the amount of post-consumer PET
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Packaging Reporter Articles

  • New tool to precision-align rotating shafts

    Comtest, local distributor of Fluke test and measurement tools, has announced the launch of the Fluke 830 Laser Shaft Alignment
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  • Ethos acquires, rebrands Nampak divisions and appoints new leadership

    Ethos has confirmed its acquisition of the Tissue and Corrugate divisions of Nampak Ltd.
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  • POLYCO calls for proposals

    POLYCO, a non-profit polyolefin recycling company, is calling upon either collectors or recyclers of polyolefins who are in need of
    Read More
  • CideRoad re-images with 100% recyclable glass bottle

    Old is new again for CideRoad, a re-imagining of switchel, one of America’s oldest beverages.
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  • Heineken introduces slim cool can

    Global beer Heineken is the first beer brand in South Africa to be available in sleek 330ml can.
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  • KWV Launches Kalahari Truffle Infused super-premium boutique gin

    KWV has launched its own super-premium London dry boutique gin, hand crafted for a ‘new world’ gin drinking experience.
    Read More
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  • ELVIN GROUP (PTY) LTDELVIN GROUP (PTY) LTDDescription: Manufacturer and supplier of a wide range of fruit nectar concentrates, ready-to-drink fruit juices, dairy fruit blends, lemon juices and vinegars under their own label as well as for private label brand owners in local and international markets.Website: www.elvin.co.za
  • ENTRESHAR ENTERPRISESENTRESHAR ENTERPRISESDescription: IMPORTER OF INNOVATIVE FOOD / HEALTH INGREDIENTS FROM PRIME PRODUCERS. OUR RANGE COMPRISES OF AQUAMIN (MINERAL CALCIUM), CROUTONS; ENCAPSULATED INGREDIENTS; ESSENTIAL OILS; FREEZE DRIED PRODUCTS; FRUITS; GUMS, WAXES / RESINS; HEALTH AND COSMETIC OILS; HOMEOPATHIC HERBS / EXTRACTS; PASTAS (HIGH-TENACITY, INSTANT), SAVOURY FLAVOURS; STARTER DISTILLATES; TEA EXTRACTS; VANILLA; VEGETABLES/ HERBS, VITAMIN AND MINERAL PREMIXES.